A fragrance crafted for the man who commands the room without raising his voice.

Hugo Boss: The Scent of Success (24-Hour Intense)

🌌 The Essence of Modern Luxury

Experience a scent where prestige meets sophistication. Hugo Boss by Rooh-e-Ishq is not just a fragrance—it is a symbol of refinement, tailored for the man who values elegance, precision, and timeless charm.

Every drop captures the aura of a leader—confident, sharp, and irresistibly magnetic.

💎 Pure Masculine Perfection

A luxurious fusion of bold freshness and deep sensuality, this masterpiece opens with crisp notes that awaken the senses…
…then settles into warm, masculine layers that linger with a powerful presence.

It is the scent of a man who knows exactly who he is.

🍃 A Fragrance That Defines Authority

Whether worn with a suit or casual attire, this fragrance elevates your personality, making your presence felt long before you speak.

Perfect for:

Business meetings
Luxury gatherings
Evening dinners
Everyday confidence

✨ Why It Feels Truly Luxurious

Crafted with premium essence oils
Long-lasting projection & elegant dry-down
Inspired by world-class Hugo Boss signature DNA
A rich, modern masculine profile suitable for all seasons

🔥 The Impression That Lasts

This fragrance leaves behind a strong, unforgettable trail—
a mark of power, class, and irresistible charm.

The Anatomy of Power

The fragrance is built on a "Contrasted Architecture"—balancing fresh top notes with a grounded, woody base to reflect the multi-dimensional nature of the modern man.

The Sharp Opening: A crisp, energetic burst of Green Apple and Bergamot that signals focus and clarity the moment you spray it.
The Warm Heart: A sophisticated blend of Cinnamon, Cloves, and Geranium—providing a spicy warmth that feels inviting yet authoritative.
The Grounded Finish: A deep, masculine dry-down of Sandalwood, Cedar, and Vetiver that projects stability and confidence for a full 24 hours.

Wear the scent of success. Wear the confidence of a Boss.

Hugo Boss Bottled Signature of Rooh E Ishq –50ML| The Scent of Success | 24-Hour Long Lasting Intense Edition | DeepSense Media Executive Collection